IAS QUICKBYTES
Based on a script provided explaining few of IAS' core offerings, I storyboarded, designed the graphics and directed the animation style to bring the script to life.
Animated videos for Ad Fraud and Viewability.
IAS QUICKBYTES - AD FRAUD
IAS regularly produces animated videos that break down complex advertising challenges — such as ad fraud — and showcase how their key products help brands and advertisers solve them. These videos serve as engaging explainers, simplifying industry issues for a wider audience.
For one such video, I developed the storyboard and creative direction, designing all visual elements to align with the brand’s tone and messaging. I then collaborated with a video editor to bring the animation to life, ensuring a smooth, cohesive final output.
IAS QUICKBYTES - VIEWABILITY
IAS creates animated explainer videos that highlight key challenges in the digital advertising space — one of which is viewability, or whether ads are actually seen by real people. These videos are designed to clearly communicate how IAS products help brands and advertisers ensure their ads are both viewable and effective.
For the viewability explainer, I led the storyboarding and visual direction, designing all core elements to match the brand’s identity and simplify the concept for viewers. The final animation was produced in collaboration with a video editor, resulting in a polished, easy-to-understand video that educates and informs.